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Article

Title: Game of the Year

Author: Copeland, Michael V Article Type: Review
Source: FORTUNE, v157 n3 p27(3) Publication Date: Feb 18, 2008
  ISSN: 0015-8259
  Illustrations: Photographs, Charts
URL of Publication: http://www.fortune.com

The latest creation from Electronic Arts, the people who brought us the Sims, is overdue, truly out of this world, and the most hotly anticipated game of 2008. Spore takes a unique twist at intelligent design because it is a computer program that has birthed some fully animated, if sad-looking, beings. You will hear of Spore soon if you have not already. While it is not due out before mid-2008, Spore is already the most eagerly anticipated computer game of 2008, having received over half a dozen critics awards prior to its release. That is due in part to the oversized reputation of its creator, Will Wright, one of the worlds most famous and successful designers of games. Beginning in 1989 with his revolutionary computer game SimCity, Wrights franchise of simulation entertainments has earned over $2.5 billion in revenue. Wrights largest hit, the Sims, is the top-selling computer game ever. Spore is certainly Wrights most ambitious project yet. While the Sims and its various expansion packs came with pre-made characters and drew on easily noticeable earthbound life, Spore provides players with the tools to build their own creatures. On top of that, the game puts an additional twist on what is now the hottest game craze--huge multiplayer fantasies like Blizzard Entertainment's World of Warcraft, in which players utilize the Internet to bloody, bludgeon, and maim strangers they meet online. Wright does not have much violence in his simulations, but he has more than enough interactivity with a novel arrangement that he calls massively single-player gaming. Spore is nearly one year behind schedule and over budget, yet Electronic Arts, which acquired Wrights company in 1997, is hoping that Spore is another revolutionary game by Wright that is worth the wait.

Special Features: Photographs, Charts

Companies:
Blizzard Entertainment Electronic Arts Inc

Products:
Game Development

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