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Article

Title: Yahoo Partisans Go Online with Buyout Opinions

Author: Lee, Ellen Article Type: Company
Source: San Francisco Chronicle, pC1(2) Publication Date: Feb 14, 2008
URL of Publication: http://www.sfgate.com

Yahoo! shareholders are making their opinions known online about Microsoft Corp's $44.6 billion takeover bid. Using sites such as YouTube and Facebook, as well as blogs and podcasts, Yahoo! customers and shareholders are speaking out both against and in favor of the deal. The companies involved have mainly targeted their messages to large shareholders, but are also employing new media techniques to get their message heard. Yahoo! has posted its reaction to developments on the company blog drawing a large number of comments expressing a wide range of views. The amount of online activity swirling around the deal is not surprising given that both companies involved are involved in online media and technology. Microsoft rival, Google Inc., has also offered its opinion of the deal via the company blog, which is unsurprisingly unfavorable of Microsoft. Activist investors are using new media tools to promote their positions and form larger coalitions of like-minded individuals as well. All this activity makes it difficult for companies to manage or control the conversation, though if the bid becomes a hostile takeover they may increase their efforts to make sure they communicate their positions including through new media channels. Companies such as IBM and Lotus have used Internet tools to communicate in the past.

Companies:
Facebook Inc Google Inc
IBM Corp Microsoft Corp
Yahoo! Inc YouTube Inc

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