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Article

Title: Yahoo Offers Tech Tidbits in New Online Show

Author: Kopytoff, Verne Article Type: Product Analysis
Source: San Francisco Chronicle, pC1(2) Publication Date: Feb 11, 2008
URL of Publication: http://www.sfgate.com

Yahoo! Inc. recently unveiled an online tech show called 'Tech Ticker.' The show, which has been in development for six months, will also cover Microsoft's takeover bid for Yahoo! and how workers within Yahoo! are responding the offer. The show will focus on the business side of the technology industry, an area the show's creators feel has not been adequately covered to date. It will include interviews with executives, analysis of the news, and even some humor. Yahoo! expects to produce around eight three-minute clips a day. This means Tech Ticker will likely not be viewed as competition by the cable news channels such as CNBC. Despite Yahoo!'s recent difficulties, a spokesman says the company 'stands behind the show' and that it has been given full rein to report of Yahoo! itself. Contributors include former McGraw-Hill's BusinessWeek, TheStreet.com and Wall Street Journal reporters. Yahoo! Finance, of which Tech Ticker will be part is one of the most successful segments of Yahoo!'s business and is the number one finance destination on the Web. The company previously offered finance news through Yahoo! FinanceVision, but that program was discontinued for lack of both advertisers and viewers. Yahoo! now produces a 'modest' number of video programs. Analysts praised the new offering noting that it may attract the sort of wealthy viewers advertisers value.

Companies:
CNBC Inc McGraw-Hill Cos
Microsoft Corp TheStreet.com Inc
Yahoo! Inc

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