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Article

Title: SAP, Cognos Try to Ease Concerns

Author: Ferguson, Renee Article Type: Company
Source: eWeek, v25 n3 p16(1) Publication Date: Jan 21, 2008
  ISSN: 1530-6283
URL of Publication: http://www.eweek.com

As SAP completes its acquisition of Business Objects while reassuring the clients of Business Objects that SAP's BI software is open to any environment, IBM also announced its impending $5 billion dollar acquisition of business intelligence (BI) platform maker Cognos. SAP retained Business Objects CEO, John Schwarz, to continue to run the company as a separate subsidiary of SAP's Business User Unit and given him the twin tasks of both continuing to develop the software and integrating the software into SAP's stack. Schwarz declared that although they are committed to SAP, Business Objects remains equally committed to non-SAP users. Cognos CEO, Rob Ashe touted the imminent merger with IBM as an opportunity for Cognos to pursue its strategy of reporting to parties other than hard core data analysts and IT users, such as marketing managers, who require the right information at the right time, with the ultimate goal being better planning and execution as measured against performance metrics. Ashe points out that the absence of any overlap between the Cognos's performance management platform and a competing IBM platform means that Ashe expects to remain focused on improving Cognos 8.3. IBM expects to have completed its acquisition of Cognos to close this quarter.

Companies:
Business Objects SA Cognos Inc
IBM Corp SAP AG

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