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Article

Title: Zune's New Tune

Author: Lyons, Daniel Article Type: Company
Source: Forbes, v181 n2 p53(1) Publication Date: Jan 28, 2008
  ISSN: 0015-6914
  Illustrations: Photographs
URL of Publication: http://www.forbes.com

Microsoft Inc. is once again trying to make a dent into the portable digital music player market that Apple Inc.'s iPod so tightly controls. Its second generation of Zune is much improved and some say superior to the iPod, but that does not mean it will make headway anytime soon against its rival. The latest Zune is thinner than its more clunky predecessor, comes in vibrant rather than drab colors, and has a much-improved online service. In addition, it sports some features that iPods lack, including a built-in FM tuner and wireless synchronization. Microsoft also offers a subscription service, which is not an option with the iPod. Fifteen dollars a month gives users access to all of the songs in the Zune Marketplace. One more thing Zune can do is send songs wirelessly to other Zunes using a social network called Zune Social. The problem is, there are not enough Zune users out there to make the service useful. And therein lies the problem, as so many people are so entrenched in the iPod system that Microsoft may have a hard time wooing them away.

Special Features: Photographs

Companies:
Apple Computer Inc Microsoft Corp

Products:
iPod Zune Marketplace
Zune Social Zune

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