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Article

Title: H-P Printers Press into Heavy-Duty Markets

Author: Scheck, Justin Article Type: Company
Source: Wall Street Journal, v250 n137 pB1(2) Publication Date: Dec 11, 2007
  ISSN: 0193-2241
  Illustrations: Photographs
URL of Publication: http://www.wsj.com

Hewlett-Packard Co. is trying to reposition itself as not just the maker of office and home printers, but also of form commercial printing such as is used to print wine labels, book, newsletters, and advertisements. In the past few years, H-P has acquired high-end press maker Indigo NV and large-format printer makers Scitex Corp.'s Scitex Vision and MacDermid ColorSpan Inc. H-P also plans to acquire NUR Macroprinters Ltd., another large-format printer. Hand in hand with this repositioning is an increased focus on the percentage of total printed pages that come out of its machines rather than a focus on market share of printers sold. The shift will necessitate an increased emphasis on customer service and a curbing of the historical practice of building hundreds of prototypes, which with high-end printers can cost more than $100,000. Chief Executive Mark Hurd's overall strategy is to maintain the robust overall revenue growth his company has had during the past two years (inkjet and laser business generates the bulk of the printer unit's revenue) without incurring new costs. The low-end printing market can not fuel much more growth for the business.

Special Features: Photographs

Companies:
Hewlett-Packard Co NUR Macroprinters Ltd

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