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Article

Title: A Card Concierge, in Case You Forget

Author: Boehret, Katherine Article Type: Product Comparison
Source: Wall Street Journal, v250 n132 pD10(1) Publication Date: Dec 5, 2007
  ISSN: 0193-2241
URL of Publication: http://www.wsj.com

The digital world is trying to improve the way people buy and send personal greeting cards, and two companies--Jack Cards LLC and Hallmark Cards Inc.--are at the forefront. Signing up on jackcards.com guarantees email reminders a month before important dates and the option of receiving paper cards one, two, or four weeks before an event. The cards can arrive pre-stamped and pre-addressed, so one only needs to add a hand-written message and pop it in the mail. More than 1,000 unique cards are created by about 40 designers. The functionality of jackcards.com needs to be improved and does not incorporate rich Web 2.0 features that could improve navigation. The website Hallmark.com sells paper cards as well and can also remind a customer of coming events. However, its way of personalizing cards is to send them directly to recipients with a message typed inside. It offers to mail cards to buyers to send out but does not pre-stamp or pre-address anything, and its shipping rates are higher than those at Jack Cards.

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