Newsletter Signup
Where current and emerging technology trends meet.
TecTrendsInformation Sources, Inc.
  | About TecTrends | Email Signup | Contact Us
 Live Search:
Live Search | Articles | Companies | TecTerms | Products
  Loading TecTrends Live Search - please wait... 
View Noteworthy Articles      PRNewswire
 
Article

Title: Database Service Providers Evolve

Author: Krol, Carol Article Type: Product Analysis
Source: BtoB, v92 n17 p14(1) Publication Date: Dec 10, 2007
  ISSN: 1530-2369
URL of Publication: http://www.netb2b.com

Database marketing service providers have evolved to become strategic partners to their clients and are beefing up their capabilities in areas such as analytics, strategic consulting and proactive services. According to Forrester Research, who evaluated 12 leading database marketing companies, some are more adept at these new skills than others. Merkle, Targetbase, Knowledge-Base Marketing, Allant Group, and Epsilon are identified as the leaders in the evaluation. Database marketing service providers have progressed from being process- to being strategy-driven, and several providers are investing in that area including Acxiom Corp. and Experian. With database providers offering more services these days, which they tend to acquire rather than develop, customers can feel like they are working with multiple companies and that they offered services are disjointed. Another challenge for marketers is coordinating information on a global basis. One area where all of those surveyed fall short is in managing projects for clients and making sure that everyone is aligned on the project management side. The report noted that some companies are better performers depending on the size and nature of a client's business.

Companies:
Acxiom Corp Allant Group Inc
Epsilon Data Management LLC Experian Information Solutions Inc
Forrester Research Inc KnowledgeBase Marketing
Merkle Inc Targetbase

TecTerms:


[Get Copyright Permissions] Click here for copyright permissions!
Copyright 2004-2008 Information Sources Inc.
 


Home About TecTrends About Us Contact Us Privacy Statement Terms and Conditions

TecTrends | P.O. Box 8120 | Berkeley CA 94707 | (510) 525-6220 | Email: tectrends@tectrends.com
© 2006 INFORMATION SOURCES INC | All rights reserved.