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eBay and Yahoo! Japan have launched a new site, sekaimon.com, that allows users to search eBay in Japanese. By the end of next year, eBay and Yahoo! Japan hope to enable United States consumers to bid for Japanese goods, too. The partnership with Yahoo! Japan, which has 20 million users and is the country's leading search engine and auction site, will help boost eBay's presence in a country where it has very little brand recognition. It is part of a larger push into foreign markets to counteract stagnant growth in the United States. Currently, just over half of eBay's revenues are generated from international markets. The new site, as well as payment and shipping services, will be operated by netprice.com. A surcharge of 15 percent will be added to items bought through the site, with the three companies splitting the revenues. eBay tried to launch in Japan in 2000, but it was unable to compete with Yahoo! Japan due to technical glitches and strategic blunders. This time, assuming all goes well, the partnership could lead to a capital investment between the two companies.
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