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Despite predictions of traditional print media caving under competition from the Internet, daily newspapers in Germany seem to be doing all right. The Federal Association of German Newspaper Publishers boasts ten national dailies, the same number as in 1997, as well as 333 regional and local papers, down only eight from 2005. In addition, although advertising revenue has been lost, lower production costs mean that most papers are back in profit again. An indication of the Germanys newspaper health is all of the interest being shown by German companies for the upcoming sale of Suddeutsche Zeitung (SZ), the nations most elegantly-written and best-selling broadsheet that sells 431,000 copies daily. Three privately-held German newspaper groups (Holtzbrinck, DuMont, and WAZ Group) are all serious contenders for the SZ sale, as well as the German media holding company SWMH, which owns 18.5 percent of the SZ. Success for either Holtzbrinck or DuMont could shake up the German market as both would be able to combine existing national advertising sales and distribution networks to rival the Frankfurter Allgemeines dominance of big advertising campaigns. Three American companies are also expected to bid: Veronis Suhler Stevenson, Apax, and Goldman Sachs.
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