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Article

Title: Making Music

Author: Kapko, Matt Article Type: Product Analysis
Source: RCR Wireless News, v26 n42 p7(1) Publication Date: Nov 5, 2007
  ISSN: 1533-0796
URL of Publication: http://www.rcrnews.com

As technology has provided musicians with more ways to connect with their fans, record labels have been forced to consider new business models. Subscription services are one such model that analysts feel may play a large role in the future. Analysts predict that wireless carriers will do more billing, and note that consumers have a high tolerance for their mobile bill. 'You probably don't even look at it,' one says. The problem remains however that all such services are competing with free downloads. Musicians are rebelling against traditional relationships with record labels as they get less value out of the relationship. Some argue that in order to save themselves record labels need to forge more positive, collaborative relationships with artists, and that together they need to 'resurrect the immersive experience.' These immersive experiences would offer something beyond what listening to a CD provides, and cell phones could provide one way to do that. Pandora is one company exploring this option. It provides personalized radio stations that play only music fans like by analyzing their tastes and their favorite songs.

Companies:
Pandora Media Inc

Products:
Pandora.com

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