Consumer privacy groups seem to be blaming not only childhood obesity but also the subprime lending crisis on online marketing. These groups are urging the investigation and regulation of online marketing in order to protect the general public. Their fear, and perhaps it is justifiable, is that companies are using behavioral advertising in order to identify, and subsequently prey on, the vulnerable. While one person may find these behaviorally-based ads helpful, others seem to think that companies are taking advantage of the weak in a manner which compromises their personal privacy. Many are even discussing the establishment of a Do Not Track list, which would prohibit companies from analyzing data from specific individuals and thus using that information to advertise to them in a key or potentially no-fail manner. AOL is one company that is working particularly hard on making sure that their users are protected from such marketing, should they desire to be protected from it. However, the simple truth of the matter is that in most places, data is either public or private, and there is no gray area that would account for this behavioral marketing that is being attempted. While the Do Not Track list is one option, there are still other options to consider when it comes to this type of advertising, including customer control over data that is released or conversations between companies and customers regarding privacy policies. Whatever is decided, it is important to get some kind of conversation started in order to make sure that a comfort level is achieved.