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Article

Title: Radio Google

Author: Hardy, Quentin Article Type: Company
Source: Forbes, v180 n11 p48(1) Publication Date: Nov 26, 2007
  ISSN: 0015-6914
URL of Publication: http://www.forbes.com

Google Inc. announced the formation of an alliance aimed at making the use of mobile phones a free and open computing device. The first phones from the alliance, which includes 34 companies such as Motorola and T-Mobile (but not Nokia and Verizon), will be available next year. Google plans to give away all the necessary software needed to create the phones, but of course will benefit by selling advertisements. A key component of the plan is acquiring access to airwaves. Google hopes to successfully bid on the old UHF broadcast spectrum that the Federal Communications Commission (FCC) is putting up for sale in January 2008 and has said it would bid $4.6 billion. If the bid goes much higher, Google may partner with T-Mobile or Sprint or join with Frontline Wireless. Google intends to open the spectrum to anyone willing to pay for it, even though the FCC ruled against requiring the winning bidder to sell access wholesale to resellers. The man in charge of Googles ambitious mobile engineering and products initiative is Vic Gundotra, who previously worked for Microsoft Inc. for 15 years.

Companies:
Frontline Wireless LLC Google Inc
Microsoft Corp Motorola Inc
Nokia Corp Sprint Nextel Corp
T-Mobile USA Inc TecTerms
Verizon Communications Inc

Products:
Spectrum Licensing
Wireless Spectrum

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