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Article

Title: T-Mobile Wagers Deal with Google is Worth the Risk

Author: Sharma, Amol Article Type: Company
Source: Wall Street Journal, v250 n113 pB1(2) Publication Date: Nov 12, 2007
  ISSN: 0193-2241
URL of Publication: http://www.wsj.com

In order to stand apart from telecom industry giants AT&T and Verizon Communications, T-Mobile is willing to take a few risks and be different. Take its latest venture for an example. It is likely that T-Mobile will the first U.S. carrier to bring a Google-powered cellphone to market. The device, which would be powered by the Google-backed Android open operating platform, is part of a new strategy at T-Mobile to be involved in the creation of phones from the ground up, which is not usually the case. But T-Mobile has already had success with inserting itself early on in the design phase. In October, it unveiled the Shadow, an HTC device that runs on Microsoft Corporations Windows Mobile operating system, and T-Mobile was involved in development from scratch. T-Mobiles fortunes rely purely on wireless. The company is growing quickly (it currently has nearly 28 million customers), but is still less than half the size of AT&T and Verizon. Another way T-Mobile tried to distinguish itself was by becoming the first major U.S. carrier to offer phones capable of rolling calls from a cellular network to Wi-Fi networks. Its innovative billing plan allowed customers to sign up for cheaper monthly plans since callers do not use up minutes while they are on Wi-Fi networks.

Companies:
AT&T Inc Google Inc
High Tech Computer (HTC) Corp Microsoft Corp
Open Handset Alliance T-Mobile USA Inc
Verizon Communications Inc

Products:
Android Microsoft Windows Mobile
Shadow

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