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Article

Title: On-Demand TV Creates a Stir in the U.K.

Author: Ashling, Jim Article Type: Product Analysis
Source: Information Today, v24 n9 p26(2) Publication Date: Oct 2007
  ISSN: 8755-6286
URL of Publication: http://www.infotoday.com

The BBC launched iPlayer, an on-demand Internet TV service in July, though not without controversy. The service allows viewers to access programs up to a week after they have aired. These programs may be viewed for 30 days. Installation and setup are simple, and a typical program has been 160 MB and takes 12 minutes for the reviewer to download via broadband. Internet service providers are worried that the service may overburden their networks, and have publicly questioned where money to upgrade the network will come from if that becomes necessary. Similar complaints about video traffic have been heard in other countries and about other advances in the past. They will likely be dealt with by the market. Others complain that the service was first launched in a Windows XP-only version. The BBC has reassured critics that versions for other operating systems will be released. A petition on the matter was submitted to the prime minister's website and had over 16,000 signatures. Others criticize the service itself, either the range of programs available or the image quality. The BBC has stated that it eventually wants to make its entire archive available, though this massive undertaking will need to be rolled out gradually.

Companies:
BBC

Products:
BBC iPlayer

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