BtoB's annual list of ten great websites is selected for effectively communicating with their audiences. These websites not only use innovative and compelling methods to share product and services information, but also make sure to make this information easy to find. The old website of Cintas, a supplier of corporate uniforms and supplies, was slightly more than a company brochure. A redesign in 2004 turned the site into one that features a visual, contextual demonstration of Cintas' products and services, designed partly to serve as a relationship-building direct response marketing tool. National Semiconductor's website has adopted straightforward navigation to provide the most up-to-date information on its products and corporate news to their target audience, and direct any prospective customer to the right organization within the company. Dell Computer's site features learning centers, which users can use to find information about the company's products. The site features more Flash and images that can be manipulated to give users a store-like feel when they visit the site. Staples.com's continued tweaking of its website made ordering and reordering even more effortless. The site now has customer ratings and reviews after the company found out that customers believe in what other customers think. Others on BtoB's most recent list of 10 great websites are deloitte.com/us, ge.com, veritasideas.com, vmware.com, hp.com and wellsfargo.com.