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Article

Title: East Side, West Side, Online

Author: Quinton, Brian Article Type: Company
Source: DIRECT, v19 n7 p42(1) Publication Date: Jul 2007
  ISSN: 1046-4174
URL of Publication: http://www.directmag.com

NY Skyride tapped on 3D architectural models of Google Earth to promote its high-tech pizzazz to the online community via a 1-1/2 minute of movie. The movie takes viewers from the Statue of Liberty and Coney Island's Cyclone roller coaster past the proposed buildings at Ground Zero and Yankee Stadium to the Empire State building itself. The company relied on the services of web developer 180 Marketing, which featured 3D versions of several 30 or 40 buildings presented in the NY Skyride tour. The database of 3D architectural models is free contributions by consumer users of the SketchUp modeling application. 180 Marketing only paid $400 licensing fee for Google Earth's Professional software for the 3D renderings. If 180 Marketing builds the renderings on its own, it would have spent tens of thousands of dollars. The company used the open-source content that Google Earth has provided. Based on preliminary analysis by A Couple of Clicks, the NY Skyride's site generated increased page views and unique views in May 2007, with 20,000 and 13,000, respectively. Also, bounce rates from the site dropped below 20 percent, signifying a strong result. The relaunch of the Skyride.com was aimed at attracting visitors to printable e-ticketing, which is the substitute for a buy and mail system.

Companies:
Google Inc

Products:
Google Earth Satellite Images

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