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Article

Title: R.H. Donnelley to Buy Business.com

Author: Abramovich, Giselle Article Type: Company
Source: DMNews, v29 n27 p1(2) Publication Date: Jul 30, 2007
  ISSN: 0194-3588
URL of Publication: http://www.dmnews.com

R.H. Donnelley Corp. has entered into a definitive agreement to purchase Business.com for $350 million. R.H. Donnelley, which offers yellow pages and online local commercial search, will add to its fold online properties that include Business.com, Work.com and the Business.com Advertising Network. Business.com is engaged in business search, directory and pay-per-click advertising. Business.com's customers include business decision makers. Among its advertisers are BusinessWeek, The Wall Street Journal, Forbes, and Entrepreneur.com. Business.com uses its Performance Based Advertising (PBA) platform to optimize sales from its properties. R.H. Donnelley hopes to benefit from the integration of its Triple Play business-to-consumer marketing offerings with Business.com's search and directory technology. The company also expects to benefit from obtaining a leading destination site and business-to-business online media and search vertical. Business.com has around 100 technologists, strategists and business people in its operation. The company, which provides service to over 6,000 advertisers and agencies, expects to earn more than $50 million in 2007. The deal should close in the third quarter of 2007.

Companies:
Business.com Inc R H Donnelley Inc (RHD)

Products:
Business.com

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