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Article

Title: Made-for-Mobile Content Spreading Its Wings

Author: Kapko, Matt Article Type: Product Analysis
Source: RCR Wireless News, v26 n22 p14(1) Publication Date: Jun 11, 2007
  ISSN: 1533-0796
URL of Publication: http://www.rcrnews.com

Previously, content produced by TV studios was re-packaged for mobile, but now content originally made for mobile is being adopted by other media. One example is Amp'd Mobile's popular 'Lil' Bush' animated series, which moves to Comedy Central in June. Such successful programming can also drive adoption of mobile video, and the number of mobile video subscribers is growing. The fact that the program moved to Comedy Central rather than another outlet is significant, as Comedy Central received the highest number of downloads from mobile subscribers in the first quarter of 2007. Short form video content produced by new media studio, Vuguru, was nominated for two Emmy awards.

Companies:
Amp'd Mobile Inc Vuguru

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