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Article

Title: Office Chief Explores New Windows of Opportunity

Author: Waters, Richard Article Type: Company
Source: Financial Times, p14(1) Publication Date: Jul 23, 2007
URL of Publication: http://www.ft.com

Microsoft Corp.'s Office applications suite has become a 'mundane' part of working in many corporations. However, Jeff Raikes, head of the business software and server divisions at Microsoft, Office represents the starting point for a number of new software products that will take the firm into new markets. Raikes has had this vision since he took over the division in 2001. Office is the 'front door' through which 'information workers' will be able to gain access to a much broader range of tools necessary to perform their jobs. Raikes is now in charge of businesses that provide Microsoft with 58 percent of its revenues, so he is in a good position to prove that he can combine software pieces and make things work. Using Office as a platform to support other businesses is an approach that is in its beginning phases, says David Smith, analyst at Gartner. He also notes that the idea has obtained only mixed results in the past. Microsoft has also been slow to leave a mark in markets where it has targeted companies like SAP and Oracle. In spite of the difficulties, analysts give credit to Microsoft for gaining success in some portions of its grand scheme and for finding ways to alter the Office software to continue to drive its sales. The latest Office version led to an increase of 19 percent in revenues from the company's business division.

Companies:
Microsoft Corp

Products:
Microsoft Office

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