Research conducted by Alloy Media + Marketing (which was based on a study done by Grunwald Associates) indicates that children do not want ads on their social network profiles on such sites as Facebook's namesake and News Corp's MySpace social networking sites unless the children themselves give permission for the ads. Children see their social networking pages as their yearbook page or their collage, and the pages are very personal, says Samantha Skey, executive VP of strategic marketing for Alloy Media + Marketing. Even so, media companies are quickly becoming cognizant of the value of offering widgets to youngsters to make available online, and advertisers are beginning to sponsor widget-based content as a way to spread their marketing messages or to attract people to their websites. The results are based on an online survey of more than 1,200 children between the ages of 9 and 17 and also about 1,000 parents throughout the country. However, children will post logs or promotions from advertisers on their personal pages if they are incentivized with coupons and other awards, which might include games, video, and animated characters. Marc Fireman, head of Reebok, says widgets have considerable cachet now, and all advertisers want to do them. However, the widgets do not guarantee increased sales, as was found by New Line Cinema with an program to promote the film, which had disappointing attendance in theaters. Critical is the ability to engage the consumer with a magic sauce.