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Article

Title: Yahoo Relying on New Blood

Author: Kopytoff, Verne Article Type: Product Analysis
Source: San Francisco Chronicle, pC1(2) Publication Date: Jun 26, 2007
URL of Publication: http://www.sfgate.com

Yahoo!'s Yahoo! has lost many top managers in the past year, and the company has also been beaten up by Google in the competitive ad market. Financial results have been disappointing, and its stock price has lagged. Sandeep Aggarwal, analyst for Oppenheimer & Company, says he is concerned because frequent management changes can slow execution and weaken the ability to execute when seeking new opportunities. Jerry Yang, co-founder of Yahoo!, replaced Terry Semel as CEO. Joanna Stevens, speaking for Yahoo!, said executive departures have resulted from a combination of the usual attrition and company directed changes that have occurred to ensure stability. Various long-time Yahoo! executives are still with the company during a year described as transitional, says Stevens, who indicates that the transition was needed to ensure that leadership is well positioned to take on the challenges of successful expansion. Martin Pyykkonen, analyst for Global Crown Capital, said it is true that new management can be advantageous, but Yahoo! is still in second place for online advertising. Yahoo!'s redesigned ad system, Panama, should generate more revenue from search, and social networking is another area Yahoo! needs to strengthen.

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