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Article

Title: Verizon's Global BlackBerry

Author: Wildstrom, Stephen H Article Type: Product Analysis
Source: Business Week, n4036 p22(1) Publication Date: May 28, 2007
  ISSN: 0007-7135
URL of Publication: http://www.businessweek.com

Research in Motions (RIM) Blackberry 8830 World Edition is a smartphone that is fully functional anywhere in the world as it is based on two of the most common mobile platform used today. If Verizon Wireless is not offered in a particular location, the phone will try another CDMA technology, like Telus. If neither option is available, the phone will activate its GSM radio and become a GSM handset functioning on Vodafones network. In the last option, data speed will be similar to a slow dial-up. Users will not notice this when downloading emails, but will on huge attachments and web browsing. Blackberry 8830s appearance and features are almost the same as the Blackberry 8800, except it has a better media player and lacks Global Positioning System (GPS) navigation. Verizon has made its international data pricing consumer friendly, but voice call rates remain expensive. Subscribers are provided unlimited emails and other data in 60 countries for an additional fee, on top of the monthly Blackberry service fee and a domestic voice plan. The World Edition targets Blackberrys key market of executives on the move who use it primarily for corporate emails, but RIM also intends to target the consumer market.

Companies:
Research In Motion Ltd (RIM)

Products:
BlackBerry 8830 World Edition

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