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Article

Title: Salesforce Reaches for More

Author: Hoover, J Nicholas Article Type: Product Analysis
Source: Information Week, n1136 29(1) Publication Date: Apr 30, 2007
  ISSN: 8750-6874
URL of Publication: http://www.informationweek.com

Salesforce.com is positioning itself as an on-demand software vendor through the Salesforce Platform Edition. The software opens its AppExchange menu of third-party applications to enterprises or developers who do not have Salesforce subscriptions. In this way, developers can write and use software through AppExchange and encourage business clients to maximize their available resources. Also, developers are provided an outlet to sell or host software on their own, while start-ups can opt to use Salesforces servers on a per user basis. For instance, Salesforces workflow engines, programming language, and calendar are being used by software firm Appirio in the development of a preadmission system for drug and alcohol treatment firm CRC Health. Software hosted on AppExchange was written by a third-party developer for Morgan Stanley for recruitment even if the brokerage firm has not purchased Salesforces applications. Avendidos Quote Generator and Scribe Softwares Sales Order Component are being hosted by Salesforce and used by Vicon, a system producer, to evaluate 3-D movement. Salesforce Platform Edition is available in unlimited and Enterprise versions. Salesforce wants to be the preferred place to build and rent hosted software. A total of 32 partners have signed up with an incubator program unveiled in January 2007 integrating office space with Salesforce help in product development and marketing.

Companies:
Salesforce.com Inc

Products:
Salesforce.com Platform Edition

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