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Article

Title: SAP, Oracle Move to New Battlegrounds

Author: Abboud, Leila; Vara, Vauhini Article Type: Product Analysis
Source: Wall Street Journal, v249 n130 pB3(1) Publication Date: Jun 5, 2007
  ISSN: 0193-2241
  Illustrations: Graphs
URL of Publication: http://www.wsj.com

Oracle's Oracle Accelerate, SAP's AIS, and Microsoft Office are highlighted in a discussion of the newest competitive strategies of long-time rivals Oracle and SAP. Both are trying to obtain small- and mid-sized businesses (SMBs) as customers in a warming market where new products are emerging. An early survey of SMBs by Nucleus Research indicates that Oracle has been getting more good reviews from customers in such areas as delivery within budget, on-time completion and return on investment (ROI), and likelihood of the customer to recommend the software to others. Nucleus does its own independent research, and the study was not commissioned by any company. Projects were on time for 78 percent of customers interviewed, as compared with 69 percent of SAP customers. Projects were on budget for 63 percent of responding Oracle customers and for 45 percent of SAP users. Ninety-three percent of Oracle customers had positive return on investment, in contrast to 41 percent for SAP customers. SAP discounts all the results, saying the survey is invalid because only 29 of SAP's 26,000 midmarket customers responded. Among topics covered are rivals activities, plans for the AIS subscription service, and comments from Oracle and SAP users.

Special Features: Graphs

Companies:
Microsoft Corp Oracle Corp
SAP AG

Products:
Audit Information System (AIS) Customer Satisfaction
Microsoft Office Oracle Accelerate

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