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Article

Title: Salesforce, Google May Join Efforts

Author: Fost, Dan Article Type: Product Analysis
Source: San Francisco Chronicle, pC1(2) Publication Date: May 22, 2007
URL of Publication: http://www.sfgate.com

On a report that Salesforce.com seeks a partnership with Google that would better position both companies to compete with Microsoft, stock in Salesforce.com rose by more than 4 percent. Neither Salesforce.com nor Google have commented on the report, which was in the Wall Street Journal. Salesforce.com leads in the trend toward implementation of on-demand software/software-as-a-service. Google increasingly delivers software online, and the report in the WSJ said those services might be packaged with Salesforce.com offerings. Rob Enderle of the Enderle Group sees value in such a possible deal, saying that Google needs assistance in convincing businesses to use its tools and to make its software applications as dependable as those of Microsoft Office. Google could in turn assist Salesforce.com in creating new ways to make money. Google is versed in how to grow its income in regard to advertising, and Salesforce.com is a customer of Google Apps Premier Edition.

Companies:
Google Inc Salesforce.com Inc

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