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Article

Title: Zoom Zoom

Author: Gibbs, Colin Article Type: Product Analysis
Source: RCR Wireless News, v26 n16 p5(2) Publication Date: Apr 23, 2007
  ISSN: 1533-0796
  Illustrations: Photographs
URL of Publication: http://www.rcrnews.com

Mobile software developers are testing applications by packing in as much information as possible, using widgets and other gizmos. The aim is to bring the broadest menu that can be accommodated to allow users to start an application with a just a click. Among the players using that strategy are Microsoft and Nokia. Nokias S60 is set to use widgets to give users easy access to websites. Microsofts new mobile web browser, Deepfish, uses thumbnail segments for websites on smartphones. Users can then zoom in and out on the parts that interest them. Microsoft spinoff ZenZui is offering a downloadable platform with clickable icons for accessing content over the Web. ZenZuis application can hold 36 widgets and eventually, the company hopefully will bring 1,000 tile choices over the next few months. ULocate Communications is also using widgets to for its GPS-enabled platform. The concept is the same as with ZenZuis in that the users will go online using their computers and personalize their handsets themselves. Flurry Incorporated is using another strategy for mobile phones. The company is using Java-based application to provide users access to email, news and other online content. Two major challenges are being faced by mobile software companies: the provision of a useful service, and compensating for the limitations of the devices.

Special Features: Photographs

Companies:
Microsoft Corp Nokia Corp
TecTerms uLocate Communications Inc
ZenZui Inc

Products:
Deepfish Mobile Search
Nokia S60 Widgets

TecTerms:


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