Newspapers are giving readers to ability to upload their own videos to the newspapers website to add value and increase revenue. The San Diego Union-Tribune licensed technology from video startup VMIX to let readers upload videos on local people and events on its SignOnSanDiego.com site. The videos appear in a new hyper-local offshoot webpage centered on a southern part of San Diego County. The site recently allowed videos of Little League games, school board meetings, road accidents and other local happenings. The newspaper also hopes to allow the user-generated videos to be uploaded on sites about other local communities. The New York Times recently let readers upload wedding videos. Other newspapers that have plans to join the part YouTube and part citizen journalism bandwagon by the end of 2007 include The Washington Post and USA Today. In January 2007, VMIX granted the Tribune Company, which publishes the Los Angeles Times and Chicago Tribune, license to its software tools. Newspapers are dealing with dim forecasts, but the user-generated video feature on their websites is a somewhat positive spot. Most of the streaming-video ad revenues generated by newspapers in 2006 came from videos created by journalists and other professionals. Newspapers can adopt the user-generated video feature as an inexpensive tool to capitalize on that advertising market. However, winning over newspapers to the concept of user-generated video is not easy. There is also the issue of whether homemade videos can meet editorial standards.