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Article

Title: Q&A: Eric Schmidt

Author: Vogelstein, Fred Article Type: Company
Source: Wired, v15 n5 p172(3) Publication Date: May 2007
  ISSN: 1059-1028
URL of Publication: http://www.wired.com

Google Inc. has grown from its beginnings as a search engine to become the most powerful corporation in a generation, say industry observers. Google currently has 10,000 employees, and it has reached a point of decision where corporate control and creative chaos exist in extreme tension. Eric Schmidt, chief executive officer of Google, acknowledges the fact that his firm receives the greatest share of its revenue from online advertisements, answering critics who say the company lacks diversification. He says this criticism is a valid one, but also notes the firm plans to implement new revenue models in the near future. He says that Google Apps is a product area in which the firm is already obtaining significant interest from enterprises. Google Apps allows users to perform word processing, spreadsheet, and e-mail tasks inside their web browsers. Google stores their files on an enormous server farm. Some industry experts have questioned whether businesses will really be willing to use such an approach to applications. Schmidt believes that corporations are tired of handling the complications associated with the traditional business model. Google's products are sufficiently robust to serve the needs of business in a reliable fashion, says Schmidt. He is uncertain as to whether Google Apps will take away any market share from the Office products from Microsoft Corp.

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Google Inc

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Google Apps

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