Qualcomm is pushing an acquisition strategy that covers media, content, and wireless technologies geared towards transforming mobile phones into more personal and networked devices. Over the past 18 months, the companys investments have had nothing to do with its core technologies: the patented Code Division Multiple Access (or CDMA), Wideband CDMA (or WCDMA), and cellular radio chipsets. The investments in new companies that support the companys thrust into mobile devices has coincided with the changing of the guard in mid-2005 when Paul Jacobs took over as CEO from founder and his father Irwin Jacobs. The younger Jacobs believe that Qualcomms new products and technologies will boost the role of mobile phones as the most personal electronic device in a converging world. The company spent $600 million to buy Flarion Technologies and its variety of patents around Orthogonal Frequency Division Multiplex Access technology, which serves as the basis for future cellular wireless and WiMAX broadband wireless. Other companies that Qualcomm acquired include Elata of United Kingdom, which offers a software that manages, runs and transports different content and applications via a range of cellular networks; Qualphone, which manufactures an application based on IP Multimedia Subsystem that incorporates video, voice, image, and text on 3G handsets on CDMA 2000 and WCDMA networks; and nPhase, which offers machine-to-machine telemetry software that allows enterprise to wirelessly evaluate over cell networks from assembly-line robots to truck fleets.