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Divvio, a company that will provide a service that automatically locates audio, video, and, in the future, text, on specific subjects will interlace the clips together to create personalized multimedia channels. The channels are updated each time the subscriber signs on. For instance, a channel for the New York Yankees could begin with spring training scenes and then show videotaped interviews and blog postings. While Net users have become accustomed to lots of clicking and navigation steps, Divvio would trawl the web, index content according to subject or title, and also by bandwidth, duration, and more than a dozen other attributes. A personalization engine then matches each set of desires for the consumer to the data base. Based on past requests, the system senses the interests of the user in context. Gartner research VP Mike McGuire says Divvio will have to get it just right from the outset in order to win over web users, but three are others in the segment as well, including Joost. At its inception, Divvio will crawl 750,000 sites, which is a small fraction of the whole Web. Divvio estimates that it will only hit the mark 10 percent of the time for its first customers, but he says that will grow to 60 percent by the end of the year.
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Information Sources, Inc.
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