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Article

Title: 'The Economist' Makes Room for Social Media

Author: Schwartz, Matthew Article Type: Product Analysis
Source: BtoB Media Business, p4(1) Publication Date: Mar 2007

The Economist recently began publishing letters to the editor in a blog format. All the letters received by The Economist are published online, unless they are unacceptable and offensive. The Economist generally publishes between six and 10 letters in its on-paper publication. According to John Micklethwait, editor of The Economist, the publication has bowed in the direction of social media in order to give the publication's editors a wider notion of what readers think and also to get a better grip on the entire panoply of what is happening on the global stage. Mr. Micklethwait noted that he tends to publish comments that seek improvements in the magazine or with which the magazine disagrees. However, online all letters will be published, but more prominence will be given to the ones in which we disagree. The letters to the editor page includes a comment section for each letter, with registration required. This allows the letters to be a way to encourage lively conversation. However, registration is not a requirement for those who send in letters in response to articles in The Economist, which does not use bylines. Jeff Jarvis, a blogger on BuzzMachine.com and an associate professor at City University of New York's Graduate School of Journalism, says not having bylined articles is in conflict with blogs, since blogs are human. He believes that The Economist has the right idea, but that execution is still a one-way conversation, which is insufficient.

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