Newsletter Signup
Where current and emerging technology trends meet.
TecTrendsInformation Sources, Inc.
  | About TecTrends | Email Signup | Contact Us
 Live Search:
Live Search | Articles | Companies | TecTerms | Products
  Loading TecTrends Live Search - please wait... 
View Noteworthy Articles      PRNewswire
 
Article

Title: A Case of Advertising Through Content and Conversation

Author: McClure, Marji Article Type: Company
Source: eContent, v30 n3 p45(3) Publication Date: Apr 2007
  ISSN: 0162-4105
  Illustrations: Screen Layouts
URL of Publication: http://www.econtent.com

NewsGator Technologies has partnered with public relations company Edelman for a Hosted Conversations event in January 2007 that. The project allows Edelman clients a platform to create a community of individuals via conversations on topics associated to their service or product offerings. Through Hosted Conversations, Edelman clients can engage in conversations with customers and gain feedback information which marketing companies have failed to achieve. Relevant topics can be developed by Edelman after designing the ads so they can be included in Hosted Conversations. Latest news on a specific topic selected by a client will be provided to individuals who are community members. NewsGator will take care of the service that will collect entire available content by RSS feeds. The company is using the private label technology it has developed. Automated tools are provided by NewsGator with which Edelman can use particular keywords and produce content related to a particular search. NewsGator CEO and President J.B. Holstom said that it has a big taxonomy that is useful in searching any relevant things. Serving as editor will be Edelman, which will also find the most relevant content from all collected data. Through the RSS feeds, the collection of data is made possible from a range of sources, which can be accessed in such formats as podcasts, text, videos, photographs, and blogs.

Special Features: Screen Layouts

Companies:
NewsGator Technologies Inc

TecTerms:


[Get Copyright Permissions] Click here for copyright permissions!
Copyright 2004-2008 Information Sources Inc.
 


Home About TecTrends About Us Contact Us Privacy Statement Terms and Conditions

TecTrends | P.O. Box 8120 | Berkeley CA 94707 | (510) 525-6220 | Email: tectrends@tectrends.com
© 2006 INFORMATION SOURCES INC | All rights reserved.