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Article

Title: Variable Data Processes

Author: Huff, Richard Article Type: Product Analysis
Source: Digital Publishing Solutions, v9 n2 p14(5) Publication Date: Mar 2007
  ISSN: 1529-2320
  Illustrations: Screen Layouts, Tables
URL of Publication: http://www.dpsmagazine.com

Variable data print (VDP) is advantageous to businesses as it adds value to documents. VDP is becoming more viable as a result of advances in hardware and software that cut the costs involved. VDP opens up new opportunities to combine variable data and images with the document. Although each variable data document is unique, the process involved is complicated and needs added systems and processes to fully implement the objectives. VDP providers count on quality processes and production monitoring systems to come up with high quality documents. A helpful solution is an automated document factory (ADF), which helps monitor the different aspects of the production process and determine where the individual documents are from beginning to end of the process. The emergence of open standards and XML support has simplified the deployment of ADF solutions. There is further growth in ADF software as they are now targeting smaller operations. VDP also needs document composition systems to build templates with data-driven business rules to personalize the look of the document. Another consideration in VDP is the digital printers that will be used to produce the documents. Usually, digital color printers are used for marketing materials, and inkjet for sealed financial or medical information. Finishing and bindery equipment are also part of the VDP process.

Special Features: Screen Layouts, Tables

Products:
VDP (Variable Data Printing)

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