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Comcast Corp. has more subscribers than any other cable operator in the United States, and it has decided to enter the battle over which website will become the leading destination for professionally produced video, television programming, and movies. At present, YouTube, owned by Google Inc., is the leading website for short, amateur videos, and many major Internet companies, including Amazon.com Inc., Apple Inc., and Time Warner Inc.'s AOL division are all trying to claim dominance in the prime-time and premium entertainment content environment. Comcast hopes to have the same role as middleman on the Internet that it had regarding traditional television. It plans to purchase programming from entertainment firms and package it for consumers. The company announced plans to introduce Fancast.com, a free television and entertainment website. Comcast has made deals to carry prime-time content that is produced by CBS, NBC, and Fox. This includes programs like 'Survivor,' 'Heroes,' and 'House.' According to Brian Roberts, the chief executive of Comcast, the company has always been the place for people to go for video content, so it makes sense to provide content online as well. Comcast's move onto the Web is occurring at a time when video on the Internet poses a significant threat to the cable industry.
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