Marc Benioff, chief executive of Salesforce.com, frequently makes fun of larger software firms like Microsoft Corp., SAP, and Oracle, and he describes the products made by these companies as being from 'the last century.' The products are manually installed according to long-term licenses, he says. Some industry analysts wonder if Benioff may come to regret poking fun at the software giants, since they are moving further and further into his market area. Oracle introduced on-demand versions of several software applications in April 2007 when it acquired PeopleSoft and Siebel. Microsoft and SAP AG plan to release on-demand products later in the year as well. As the powerful competitors of Salesforce enter the on-demand market, they present additional challenges for the company, which has had little success in expanding its offerings to areas other than customer relationship management (CRM) software. According to Jim Shepherd, analyst with AMR Research, Salesforce faces the 'one-trick pony' problem. As Salesforce struggles in its attempts to go beyond CRM software, it has also fought to maintain its profitability. The company has reported only break-even results or losses in the past four quarters. In spite of the problems, however, the firm's share price has almost tripled since 2005, and some Wall Street experts are starting to question why this is the case. Investors have been caught up in the Salesforce dream, says Peter Goldmacher, analyst with Cowen & Company who has downgraded his rating on the company's stock from 'outperform' to 'neutral.'