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Article

Title: Of Slips and Video Clips

Author: Staff Article Type: Product Analysis
Source: The Economist, v382 n8520 p32(2) Publication Date: Mar 17, 2007
  ISSN: 0013-0613
  Illustrations: Graphs
URL of Publication: http://www.economist.com

Presidential candidates Internet campaigning for the 2008 election will give candidates more media options, and all the substantial candidates post footage of themselves on their websites. HillaryClinton.com offers a Hillcast in which the candidate asks for a new GI Bill of Rights that would provide wounded American troops with more personalized care. Visitors can also discuss the idea at blogHillary, and those who are inclined can join the Hillraisers (fundraisers). Visitors can find a local event supporting Senator Clinton, or download tools for organizing one. The Internet allows candidates to send considerable information to many people at very low cost, but that means all the candidates have the same opportunity, along with amateur photographers with camera phones and keyboards. The latter group may offer up on YouTube, for instance, some videos that either portray the candidates in an unflattering light or, as in the case of Mitt Romney, contradicting themselves. The best use of the Web has been made by Barack Obama, whose videos about himself on YouTube attracted twice as many as Mrs. Clintons videos and four times as many as Rudy Giulianis. Joe Trippi, former adviser to Howard Dean, says the Internet will have an explosive impact on the campaign as it permits candidates to reach young voters who have a growing interest in politics.

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