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Yahoo!'s Pipes, a service that permits users to blend/mash-up data from various websites, is the first product to emerge from Brickhouse, which is a new Yahoo! division. The Brickhouse facility has no Yahoo! logos or purple accoutrements, and the staff consists of employees with a thought process hoped to result in ideas loaded with potential. Teams work on promising concepts, and Caterina Fake, co-founder of now-Yahoo!-owned Flickr, leads all efforts. This incubator approach is meant to return Yahoo! to a strong reputation for web innovation. Brickhouse is making the assumption that many Yahoo! workers could develop great ideas if they werent tied down by a day job. However, says Todd Dagres of Spark Capital, those who week employment with large companies often dont have the imagination or risk-taking approach of an entrepreneur, and he points out that, if an idea is developed for Yahoo! itself while on the payroll, it cant be sold to Google for a billion dollars. Fake and other executives will vet employees proposals, and VP Bradley Horowitz says the Pipes mashup service is an example of the transformation they want.
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Information Sources, Inc.
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