Advances in fabric printing have caused excitement among screen printers, sign shops, and exhibit-graphics printers. Shops involved with printing on fabric have several options, ranging from direct inkjet fabric printing to dye sublimation transfers. Dye sublimation transfers use specially designed inks to put images on paper. The images are then transferred to final substrates via a heat transfer process in which temperatures reach as high as 400 degrees F. This process provides an embedded image that does not peel, crack, fade or discolor with time. The dye sublimation transfer approach also provides strong and vibrant colors and color permanence. The newest approach to fabric printing involves direct inkjet technology, however. Direct inkjet fabric printers can put images directly on fabric and other kinds of media without the need of a transfer process. Alternatives to dye sublimation or direct inkjet fabric printing offer much less, since they produce decal-like transfers. Heat transfers that are created via color laser, inkjet, or wax thermal printers use polymer-coated transfer paper to fuse regular toner or ink particles onto a substrate. The results can peel, crack, fade, and discolor, according to Ken VanHorn, senior product manager at Roland DGA Corp. Dye sublimation is particularly popular with print shops due to the fact that ink is infused into the fabric. This provides brighter colors and leaves the fabric with a softer feel.