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Article

Title: Yahoo Aims to Pass Google in Growing Mobile Search Space

Author: Gibbs, Colin Article Type: Product Analysis
Source: RCR Wireless News, v26 n2 p16(1) Publication Date: Jan 15, 2007
  ISSN: 1533-0796
URL of Publication: http://www.rcrnews.com

Yahoo!'s Go 2.0, Apple's iPhone, and RIM's BlackBerry are highlighted in a discussion of Yahoo!'s strategy for surpassing Google in the expanding mobile search market. At the recent Consumer Electronics Show, Yahoo! promoted many new partnerships for the Go 2.0 search offering, including deals for preloading an updated version of the wireless Web software on handsets from Motorola, Samsung Electronics, and Nokia. Yahoo! also said it is collaborating with Research in Motion (RIM) to develop closer integrations with the BlackBerry. Yahoo! provided some information on its deal to be the mobile search service provider for Opera Software, a role that is part of an expansion of its agreement with Hutchison Whampoa's 3 Group. Yahoo! also has agreed to provide search technology for the Apple iPhone handset. Also announcing deals with Samsung and the iPhone was Google, which also has a possibly huge agreement with China Mobile, the largest carrier in China. China Mobile has said its Monternet WAP portal will use Google technology to provide search services and other Internet-based offerings to subscribers. Among other deals and developments highlighted are those with T-Mobile and Alltel. For instance, JumpTap delivers mobile search for Alltel, and InfoSpace powers the MediaNet offering from Cingular Wireless.

Companies:
Apple Inc Google Inc
Research In Motion Ltd (RIM) TecTerms
Yahoo! Inc

Products:
Apple iPhone BlackBerry
Mobile Search
Yahoo! Go Yahoo! News

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