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Article

Title: Can Sex Be Stopped?

Author: Berzon, Alexandra Article Type: Product Analysis
Source: Red Herring, v4 n2 p12(1) Publication Date: Jan 22, 2007
  ISSN: 1080-076X
URL of Publication: http://www.redherring.com

To keep Web 2.0 social networking a healthy market, such companies as YouTube and its competitors have to provide search that gets rid of unwanted content. Otherwise, there is trouble ahead for video sites, and media companies that have been getting happy over the viral marketing power of YouTube clips could become impatient if the video sharing sites dont come up with a better way to police the use of copyrighted content. For instance, YouTube's new system for content identification was announced in September, and crucial to the deal were new tools that would permit owners to automatically difficulty their copyrighted material. YouTube said that the technology would be available to media companies by the end of the year, but YouTube missed the deadline. However, media analysts say that if the delay goes on much longer, it could hurt YouTube's plans to construct partnerships with media companies and to avoid lawsuits. Google, it is said, put aside $300 million when it obtained YouTube for $1.65 billion in October. There is obviously a co-dependent relationship between media companies and YouTube, but to video search experts, the delay may be an indication that YouTube has promised more than it can deliver.

Companies:
Google Inc TecTerms
YouTube Inc

Products:
Google News Video Sharing
Web 2.0 YouTube.com

TecTerms:


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