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Article

Title: Taking On the Recruiting Monster

Author: Borzo, Jeanette Article Type: Product Analysis
Source: Business 2.0, v8 n1 p44(2) Publication Date: Jan 2007
  ISSN: 1080-2681
  Illustrations: Charts
URL of Publication: http://www.business2.com

Jobster's namesake job site is regarded as an upstart, even though it started in business in 2004 with funding from Ignition partners. Jobster's site is often more efficient than bigger providers because it is customizable and applies the MySpace friend-network concept to the corporate talent search. One hiring manager who used Jobster calls the quality of applicants exceptional, in part because candidates are often recommended by trusted people in the hiring company's Jobster referral network. Among such Jobster users are Weidner Investments, Electronic Arts, Expedia, and 20 Fortune 100 companies. Jobster's client list continues to lengthen by 30% each year, and founding CEO Jason Goldberg says Jobster still has more than half of its $48 million in venture funding in the bank. When Goldberg perceived a swerve in the online jobs environment, he created customizable Web 2.0 tools to deal with the needs of the market. He convinced target customers of the value of their assistance in developing the product by leveraging social networking to deliver a personalized experience to recruiters and job seekers. Jobster has been able to compete with leaders Monster.com, CareerBuilder, and HotJobs because Jobster focuses on using a referral network to save time for recruiting managers.

Special Features: Charts

Companies:
Jobster Inc

Products:
Jobster

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