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In an essay posted on the Apple website, Apple CEO Steve Jobs called on the record industry to dump copyright protection technology, saying that it has yet to stop people from sharing and downloading songs off the Internet. In his essay called Thoughts on Music, Jobs also says the music industry has to has to drastically change and evolve in the direction of a market in which people have no difficulty using any online music service, even if making that possible requires the removal of technology protecting copyrights. The iTunes music store has sold more than 2 billion songs, which is more than Amazon.com's music sales, but songs from iTunes play only on the iPod. Songs from other online music services, including Rhapsody and Yahoo!, do not play on the iPod. The music industry is experiencing much lower CD sales and music piracy, while European government officials and some U.S. music mavens have pressured Apple to make the iTunes store accessible to non-iPod players. However, many in the music industry continue to be sure that anti-piracy software is needed to protect music sales. Therefore, the music Industry wants Apple to cooperate with other music services and players by, for example, licensing its copyright protection technology to competitors. However, Apple has not done so, saying that such availability could make its service open to technical difficulties.
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