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TiVo's namesake digital TV recorder does not allow Adan Canizales to watch one show and record another at the same time, so he sometimes uses his laptop to watch the show that is not being recorded. When in 2006 some TV networks allowed some programs to be seen online at no cost, the for-free content strategy was adopted to avoid the fate of the music industry, which lost sales when it first fought the Web. TV networks also knew that customers were fast forwarding past commercials on DVRs and wanted a format where they couldnt zap the ads. The networks are still assessing audience reaction to online programming, and real ratings data are not yet available. According to Vivi Zigler of NBC Digital Entertainment and New Media, all the programming offered in the new business is untraditional, and Albert Cheng of Disney-ABC Television Group says it is clear that there is a demand for online video, including an audience for his company's shows and also as an effective venue for advertisers to reach customers. Currently each network has its own system for offering online viewing, and finding the shows can be difficult. The series offered by ABC, CBS, Fox, and NBC, and the websites where they can be viewed, are listed.
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