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Zillow.com, a free-for-all Web site that brags about having a price for virtually every house in the country, also now has for-sale listings. Richard Barton, CEO of Zillow, was first to post a for-sale listing to the site with an ad for his own home, priced at $3 million. Another is a listing for a Los Angeles County house priced at $376,000. At the end of its first day, Zillow had gathered 4,000 listings, and traffic on the site was 35 percent higher than on an average day. Zillows aim with the ads is not to go into the brokerage business, but to attract more visitors and to increase ad revenue. Zillow, since its inception nine months ago, has allowed homeowners and real estate obsessives to estimate the price of any home, and some in the industry have faulted Zillow, saying the estimates are woefully flawed. However, said Linda Harrison of Pacific Union, she will definitely consider use of Zillow if it can help in sending more traffic to a specific listing. Both Trulia, another site that lists homes on its site, and Zillow rely on real estate agents and homeowners for listings instead of using Multiple Listing Service, but a spokesperson for Reply says the omission of MLS will mean that the companies will always lack complete information.
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