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Article

Title: Back to the Start

Author: Quinton, Brian Article Type: Company
Source: DIRECT, v18 n13 p1(3) Publication Date: Nov 2006
  ISSN: 1046-4174
  Illustrations: Screen Layouts
URL of Publication: http://www.directmag.com

Alpha Softwares Alpha Five database software facilitates lead generation for business-to-business marketers. The online software vendor uses the software for its own tracking system, working with its search engine marketing (SEM) to determine the leads that raked in sales for the company. Alpha makes Alpha Five available for a trial period, with minimal sign-up. Initially, SmartSearch Marketing, Alphas SEM firm, managed to track cost per click and the cost per lead, but not the cost per sale. To improve the system, Alpha scattered globally unique identifiers (GUIDs) throughout the Internet to track unique visits that led to sales. This system offers a general idea of customer interactions using various sources. Alphas RoboLeads application provides a sales view showing the leads and the sales resulting from the leads. The application is also an effective sales tool as it can ask the database for the frequency of visits of people to learn who are serious about the products being offered. People who have visited the site 10 times or viewed 40 to 50 pages must be interested and may need to be called or emailed. Alphas action to resolve its own marketing problems may have resulted in a product that it can be useful in handling B-to-B issues. SmartSearch is set to demonstrate its RoboLeads tool to its other clients.

Special Features: Screen Layouts

Companies:
Alpha Software Inc

Products:
Alpha Five RoboLeads
Search Engine Marketing

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