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Article

Title: DAM: Agile and Effective

Author: Lamont, Judith Article Type: Product Analysis
Source: KM World, v15 n10 p12(3) Publication Date: Nov 2006
  ISSN: 1060-894X
URL of Publication: http://www.KMworld.com

Digital asset management (DAM) systems are an effective means to consistently manage the digital assets of businesses. Usually, DAM systems are useful in industries that produce creative content for users. Over the years, the number of businesses that have adopted DAM products into their operations has grown immensely as more creative content such as podcasts are produced. It is estimated that companies may lose market share if they do not effectively manage their creative assets. DAM systems maintains master images of the creative content, manages workflow and supports records management to protect digital rights. DAM software also creates images for several distribution channels. In the case of TracyLocke, a brand experience marketing agency, DAM systems are essential for it to effectively use and manage its digital images used in brand, retail and field marketing. The agency used to resort to manual tracking of its images and storing them in an offsite storage facility. After deciding that a systematized approach had to be adopted, TracyLocke chose ActiveMedia from ClearStory Systems. The system is capable of managing all file types, from Adobe to Microsoft and other media files. The need to use the DAM system emerged from client demands for faster turnarounds as well as from the need to bring costs down.

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