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Article

Title: 'As the Music Turns' Might Be a Better Title

Author: Fusilli, Jim Article Type: Product Analysis
Source: Wall Street Journal, v248 n133 pD12(1) Publication Date: Dec 6, 2006
  ISSN: 0193-2241
URL of Publication: http://www.wsj.com

The producers of 'Before the Music Dies' hope to start a grassroots marketing campaign in which the fans of popular music will host home screenings of the documentary film. However, fans who come to the event thinking that rock music is being held hostage to corporate interests, as suggested by the film's promotional materials, are likely to be disappointed. The film is not a polemic, but a relatively balanced overview of the condition of the current rock scene in the United States. The filmmakers conclude that rock remains healthy in spite of major shifts in how businesses sell the music to the public. The film will be available at its own Web site on December 12, 2006, through Amazon.com. In the film musicians and music-industry insiders discuss various points of view. One of the most repeated opinions is that things were better in the past, an opinion widely held by the baby-boom generation. Veteran rock fans tend to believe that old rock is better chiefly because they do not hear much new music anymore. However, the changing marketplace does not mean that music is suffering or that new music cannot be found fairly easily. Radio continues to have a role in introducing new music, for example. The film seems to suggest that the commercial and artistic sides of the business were once in harmony to the benefit of consumers. The film could encourage debate among viewers who see it with their own agendas in mind, but an open-minded viewing indicates that rock music is not dying.

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