Metacafe would be satisfied to be the second-place player in the Web-based video market behind YouTube, and Metacafe is more interested in advancing the Web video genre by solving problems with quality control and incentives for contributors. Most videos submitted by amateurs to video sites are trivial and close to worthless, and many are unwatchable or duplicates. Only a few are smash hits, but YouTube and Metacafe make money through ad sales. Although YouTube does not try to promote one video over another, Metacafe does take the latter path by rejecting duplicates and using 100,000 volunteers who act as film critics. The third filter is analysis of the clips with the VideoRank algorithm, which crunches all types of metrics to rank them, in a way similar to Google's famous Page-Rank algorithm. At Metacafe, however, approved content is often soft porn, and, as on YouTube, also violates copyright. However, the statistics produced are just about the opposite of those of YouTube, since about 90 percent of Metacafe clips are called the statistical head, rather than the tail (head=popular and tail=not so popular). When counting views of the top 200 videos on each site, Metacafe edges out YouTube in a small way, but Metacafe co-founder Arik Czerniak, says the win is significant because it should offer creative types a bigger and more meritocratic platform for getting noticed.