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Article

Title: HAS YouTube STRUCK the Mother Lode?

Author: Fritz, Mark Article Type: Product Analysis
Source: Streaming Media Magazine, v3 n3 p66(9) Publication Date: Sep 2006
  ISSN: 1559-8039
  Illustrations: Screen Layouts
URL of Publication: http://www.streamingmedia.com

Yahoo!'s Yahoo! Video Search and Google's Google Video are highlighted in a discussion of the way the online video market has suddenly exploded. The main contributing enabler has been the rapid progress in broadband penetration, finally reaching critical mass in the last year. A report from Nielsen/NetRatings shows that in the U.S., the total number of home broadband users has risen 30 percent year after year to 102.5 million in May 2006. There has also been a content explosion that is made up primarily of user-generated clips uploaded by many amateur video producers among the mainstream Web audience. Topics covered include leaders in the market, including YouTube (praised for its discoverability) and possible market advantages (search, community spirit, editorial filters/verticals/branding, user generated content versus professionally generated content, and business model, which can be ads, direct sales, and other models). A spokesperson for YouTube notes that the revolution is under way to give video content creators an ability to control and share entertainment, which was previously only possible for the traditional media. YouTube's spokesperson also says the large increase in online video has legitimized the space, and YouTube does not predict any short-term growth slowdown.

Special Features: Screen Layouts

Companies:
Google Inc TecTerms
Yahoo! Inc

Products:
Video Sharing

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